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The goal of this article is to answer the question: what actions in the area of communicating online social presence increase the consumer’s clickthroughs and online sales of the promoted offer in the affiliate marketing context. Six cases that concern visual communication of social presence, consumer’s clickthroughs and sales have been analysed in the study. A replicable relationship between visually...
The article aims to identify energy consumer behaviour, particularly in the area of energy saving. Trends in contemporary consumption, including energy consumption, reveal that an increasing number of consumers make purchase decisions in a conscious and rational manner. This is caused by the globalization and integration of markets, evolving lifestyles and social trends. Modern energy consumers are...
This article indicates the place of the European Fiscal Board in the fiscal supervision in the euro area, demonstrates the most important principles of the Board’s functioning, and presents the most important results of its two-year work. The Board acts as an independent advisory body to the European Commission. The outcomes of its work constitute an important voice in the debate on the new European...
The paper describes the problems of a knowledge-based economy and the creation of new knowledge and technology as a result of cooperation between science, business and local administration. These entities, working together, form the so-called triple helix of science, business and administration. The key issue is the process of managing the triple helix by universities and the local administration,...
The article is intended to be a ‘balance sheet’ of integration process in the framework of the European Union as regards the biggest enlargement after 2004. The subject of the studies are the 23 economies of the EU and Norway over the period 2006-2016 in the aspect of whether the new entrants followed more advanced countries. The concept of economic convergence has been assumed as the most crucial...
Logistics occupies an important place within two contemporary, influential streams of strategic management: (1) market-based strategic management and (2) resource-based strategic management. Logistics also significantly contributes to the development of business models which are based on the strategic logistics concept. The aim of the article is to identify the most significant relations occurring...
The main purpose of the study is an assessment of the relationships between sustainable competitiveness of the economy, sustainable development and responsible innovations. For this purpose the indicators from the 2030 Agenda and data published by OECD describing the concept of green growth were used. The results were obtained on the basis of a two-stage procedure. In the first step the rankings of...
Monitoring income and property inequalities is important for preparing development policies. The aim of this paper was to assess the living conditions of Polish commercial farmers. The sample was chosen with the use of a layer/random selection procedure and consisted of 600 farms participating in the Farm Accountancy Data Network. The analyses revealed that the farmers find themselves moderately affluent...
The purpose of the paper is to investigate the main causes and factors of losses of or damage to perishable food cargo in the cold chain. The empirical analysis is based on a study of 1816 claims and survey cases conducted by a leading surveyor company in the period 2015-2018. The prevailing causes were divided into five categories: 1) breaking cold chain integrity; 2) unsuitability of packaging,...
The purpose of the paper is to determine scientists’ opinion on the ISO 9000 series of international standards on quality management. Two research methods were applied: a literature review and a survey. It was found that the ISO 9000 series standards are acceptable and appreciated by scientists. The most significant benefits resulting from their existence are: promoting quality management in practice,...
The main objective of the study was to analyse and assess barriers hindering public universities from acquiring EU funds for their development. The study uses methods of literature sources analysis and quantitative research with the use of questionnaire distributed among managers of EU projects implemented in public technical universities. In the course of research it was concluded that internal barriers...
E-financial statements constitute a new dimension of financial reporting in Poland. They were introduced in response to the ongoing digitization of the economy. These changes resulted in a number of problems for the accountants, which the legislator did not foresee. The purpose of the work was to identify problems arising during the preparation, signing and submission of e-financial statements. The...
The paper presents the results of research on the logistics maturity of the Polish service industry. The research goal of the article is to demonstrate the logistics maturity level of service enterprises. In the research, 2 000 Polish service enterprises were included, which represent various service sections according to the Polish code list of classification of business activities (hereafter: PKD)...
The following article is dedicated to the construction of an investment portfolio consisting of 3 investments from the Polish capital market found in the WIG20 index and from investment in gold. The purpose of the study was to determine the optimal length of the estimation window for building a portfolio with minimal risk and maximum efficiency. The length of the estimation window was also assessed...
Changes in the functions of borders affect the socio-economic changes taking place in border regions. They had been hitherto treated as peripheral due to the low level of economic development. The increased permeability of borders has revived contacts between communities divided by borders. The article presents selected results of research conducted by the author in four provinces of the Polish eastern...
The aim of the article is to examine the correlation between changes in the level of employment and unemployment rate and the share of non-standard (flexible) forms of employment in the countries of the European Union in the long-term perspective. The hypothesis is that changes in the employment level and unemployment rate are related to the changes in the share of non-standard forms of employment...
Modern work processes are conditioned by many factors, among which technical progress seems to be a key determinant. In that respect, automation and its implementation within business processes as the result of technical progress, changes the content of the work of production and office processes, modifies job requirements for employees as well as the demand for many professions, and also generates...
The concept of green logistics meets the expectations of various groups of stakeholders who, being aware of the negative impact of logistics processes on the natural environment, encourage enterprises to start implementing environmentally friendly solutions, thus ensuring the economic efficiency of these processes. The implementation of green solutions takes place in four stages and their advancement...
The minimum wage is one of the most basic policy tools to provide workers with an adequate income and reduce excessive income inequalities. Traditional models of the labour market predict, however, that setting the minimum wage above the market-clearing level will lead to lower employment, especially for the least efficient workers. Recent experience in Latin American countries is in this context...
In the face of challenges that the world will be facing in the near future, numerous ideas have arisen seeking to address the problems of the modern world economy. Of necessity are improvements in the international trading and investment system, as well as the creation of a global value chain (GVC) – beneficial to all participants. One of the more significant initiatives which can contribute to tackling...
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